SEO, PPC, CRO, UX, content, comms & affiliate marketing – are just some of the areas I have work across in the last decade that I have worked in digital marketing. During this time, I have worked across a number of industries which has given me great experience and driven my flexibility and ability to adapt to various situations. I pride myself in coming at projects & tasks from a customer led point of view. I have a very good understanding of customer behaviour and seek to create customer personas and segmentation to drive targeting, ROI and ensure KPI’s are met. I have also been heavily involved in forecasting in a number of roles
I have worked for companies in various capacities including full time and contracting roles. I am currently looking for roles that excite me, offer opportunities to work with great teams, tackle new roles and work towards targets. I am driven, passionate about all things digital, target focussed and looking for a new challenge.
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Digital Optimisation Lead - Contract
September 2018 -
• Drive smart meter installation bookings through optimisation of the registration journey and static content on site.
• Optimise marketing channels and traffic sources to drive user experience & conversion rates
• Deliver personalised content from triggered email campaigns.
• Use heatmap & session recording platforms to identify areas of customer struggle and propose tests/fixes that can be fed in to the development sprints.
• Raise the profile and drive engagement with internal stakeholders of the benefits of testing, optimisation and personalisation and how it can help them achieve targets.
PPC Account Auditor
July 2018 -
• Yell.com had a short-term requirement for a PPC account auditor and proposal writer.
• Created and implemented a new audit process and proposal document in-line with brand guidelines for sales teams. This saved time and provided sales teams with a consistent & structured approach to sales pitches.
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